Affirmative Fair Housing Marketing Plan Sample

Affirmative Fair Housing Marketing Plan Sample: A Guide to Creating an Effective Plan

### Introduction The Fair Housing Act of 1968 prohibits discrimination in housing based on race, color, religion, national origin, sex, familial status, and disability. As a result, housing providers are required to take affirmative steps to ensure that their marketing and advertising efforts reach all prospective tenants and buyers, regardless of their protected characteristics. An affirmative fair housing marketing plan is a written document that outlines the specific steps a housing provider will take to comply with the Fair Housing Act. This plan should include a variety of strategies to reach a diverse audience, such as advertising in minority-owned and community-based publications, conducting outreach to fair housing organizations, and providing translated marketing materials. ### Benefits of an Affirmative Fair Housing Marketing Plan There are many benefits to creating an affirmative fair housing marketing plan, including: *

Increased Sales and Rentals:

By reaching a wider audience, housing providers can increase their sales and rentals. *

Improved Reputation:

Housing providers who are seen as being committed to fair housing will have a better reputation in the community. *

Reduced Risk of Discrimination Complaints:

Housing providers who have an affirmative fair housing marketing plan in place are less likely to face discrimination complaints. *

Compliance with the Law:

An affirmative fair housing marketing plan is a legal requirement for housing providers who are subject to the Fair Housing Act. ### Elements of an Affirmative Fair Housing Marketing Plan An affirmative fair housing marketing plan should include the following elements: *

A Statement of Policy:

This statement should express the housing provider's commitment to fair housing and outline its policies and procedures for complying with the Fair Housing Act. *

A Marketing Budget:

This budget should be sufficient to cover the costs of advertising, outreach, and other marketing activities. *

A Target Audience:

This section should identify the specific groups of people that the housing provider wants to reach with its marketing efforts. *

Marketing Strategies:

This section should describe the specific strategies that the housing provider will use to reach its target audience. *

Evaluation:

This section should describe how the housing provider will evaluate the effectiveness of its marketing efforts. ### Sample Affirmative Fair Housing Marketing Plan The following is a sample affirmative fair housing marketing plan that can be used by housing providers to comply with the Fair Housing Act:

Statement of Policy

The Fair Housing Act prohibits discrimination in housing based on race, color, religion, national origin, sex, familial status, and disability. We are committed to complying with the Fair Housing Act and to providing equal housing opportunities to all persons.

Marketing Budget

We have allocated a budget of \$5,000 for our affirmative fair housing marketing efforts. This budget will be used to cover the costs of advertising, outreach, and other marketing activities.

Target Audience

Our target audience includes all persons who are looking for housing in our area, regardless of their protected characteristics. We will focus our marketing efforts on reaching the following groups of people: * Minorities * Immigrants * Families with children * Persons with disabilities * Seniors

Marketing Strategies

We will use a variety of marketing strategies to reach our target audience, including: * Advertising in minority-owned and community-based publications * Conducting outreach to fair housing organizations * Providing translated marketing materials * Participating in community events * Offering free housing counseling services

Evaluation

We will evaluate the effectiveness of our marketing efforts by tracking the following metrics: * The number of inquiries we receive from prospective tenants and buyers * The number of sales and rentals we make * The demographic composition of our tenants and buyers We will use this information to make adjustments to our marketing plan as needed. ### Conclusion An affirmative fair housing marketing plan is a valuable tool for housing providers who want to comply with the Fair Housing Act and reach a diverse audience. By creating a plan that is tailored to their specific needs, housing providers can increase their sales and rentals, improve their reputation, reduce their risk of discrimination complaints, and comply with the law.