Affirmative Fair Housing Marketing Plan Example

### Introduction An affirmative fair housing marketing plan is a document that outlines the specific steps a housing provider will take to ensure that its marketing efforts are in compliance with the Fair Housing Act. The Fair Housing Act prohibits discrimination in housing based on race, color, religion, national origin, sex, familial status, or disability. ### Components of an Affirmative Fair Housing Marketing Plan An affirmative fair housing marketing plan typically includes the following components: -

A statement of policy:

This statement should clearly state the housing provider's commitment to fair housing and non-discrimination. -

A description of the housing provider's marketing activities:

This section should provide a detailed overview of the marketing strategies and tactics that the housing provider will use to reach a diverse audience. -

A budget for marketing:

This section should provide a breakdown of the costs associated with the marketing plan. -

A timeline for implementation:

This section should specify when the marketing plan will be implemented and reviewed. ### Benefits of an Affirmative Fair Housing Marketing Plan There are many benefits to having an affirmative fair housing marketing plan, including: -

Increased compliance with the Fair Housing Act:

An affirmative fair housing marketing plan can help housing providers avoid fair housing complaints and lawsuits. -

Improved reputation:

A housing provider that is seen as being committed to fair housing will have a better reputation in the community. -

Increased market share:

An affirmative fair housing marketing plan can help housing providers reach a wider audience and increase their market share. -

Improved employee morale:

Employees are more likely to be engaged and motivated when they work for a company that is committed to diversity and inclusion. ### Example of an Affirmative Fair Housing Marketing Plan Here is an example of an affirmative fair housing marketing plan for a multifamily housing development:

Statement of Policy:

"The Housing Authority of [City Name] is committed to providing equal housing opportunities to all persons, regardless of race, color, religion, national origin, sex, familial status, or disability. We believe that everyone has the right to live in a safe and affordable home, and we are dedicated to making sure that our marketing efforts reach a diverse audience."

Description of Marketing Activities:

* The Housing Authority will use a variety of marketing strategies to reach a diverse audience, including: * Print advertising in local newspapers and magazines * Online advertising on websites and social media * Direct mail marketing * Community outreach events * Partnerships with community organizations * The Housing Authority will also make sure that its marketing materials are translated into multiple languages and that they are accessible to people with disabilities.

Budget for Marketing:

The Housing Authority has budgeted $10,000 for marketing in the upcoming year. This budget will cover the costs of print advertising, online advertising, direct mail marketing, community outreach events, and partnerships with community organizations.

Timeline for Implementation:

The Housing Authority will implement its affirmative fair housing marketing plan over the next six months. The plan will be reviewed annually and updated as needed. ### Conclusion An affirmative fair housing marketing plan is an important tool for housing providers who want to comply with the Fair Housing Act and reach a diverse audience. By having a plan in place, housing providers can increase their compliance, improve their reputation, increase their market share, and improve employee morale.