Affirmative Fair Housing Marketing Plan Single Family

Affirmative Fair Housing Marketing Plan: Single-Family

The purpose of an Affirmative Fair Housing Marketing Plan (AFHMP) is to ensure that all potential homebuyers have equal access to housing opportunities, regardless of their race, color, religion, national origin, sex, familial status, or disability. This plan outlines the specific steps that a real estate company will take to market and sell single-family homes in a fair and equitable manner. 1. Outreach and Education: - Conduct outreach to community groups, fair housing organizations, and other relevant stakeholders to educate them about fair housing laws and the importance of fair housing marketing. - Provide training to sales agents and other employees on fair housing laws and best practices for fair housing marketing. 2. Advertising and Marketing: - Use a variety of advertising and marketing channels to reach a diverse audience of potential homebuyers, including traditional media, online platforms, and social media. - Ensure that all advertising and marketing materials are fair and accurate, and do not contain any discriminatory language or imagery. - Target marketing efforts to areas with diverse populations and to specific groups of potential homebuyers who may have historically been underserved in the housing market. 3. Property Listings and Showings: - Provide accurate and complete information about properties for sale, including any accessibility features or modifications that may be relevant to individuals with disabilities. - Make reasonable accommodations for individuals with disabilities who wish to view properties for sale. - Ensure that properties are shown in a professional and courteous manner, and that all potential buyers are treated with respect. 4. Application and Selection Process: - Use objective and non-discriminatory criteria to evaluate applications for housing, and make housing decisions based solely on these criteria. - Provide reasonable accommodations for individuals with disabilities who need assistance with the application process. - Notify all applicants of their application status in a timely manner, and provide a written explanation for any denial of an application. 5. Monitoring and Evaluation: - Monitor the implementation of the AFHMP on a regular basis to ensure that it is being followed and that it is effective in promoting fair housing. - Evaluate the plan periodically to identify any areas where it can be improved, and make necessary adjustments to the plan. 6. Reporting: - Submit annual reports to the appropriate government agencies, as required by law, detailing the company's efforts to comply with fair housing laws and to promote fair housing marketing. By implementing a comprehensive AFHMP, real estate companies can demonstrate their commitment to fair housing and ensure that all potential homebuyers have equal access to housing opportunities.